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Showing posts from October, 2008

Honda doesn't have anything better! Honda Unicorn yet again!

Or is it that I can't see the beauty?

Unimpressive from a company which boasts of amazing machines like CBRs, etc. Stunner looks better, I would say.















Even the red one doesn't shake me! Something's really really wrong.

Bullet Classic

No, no, no! No dream or photoshop job! That's the Classic Bullet unveiled at the Intermot 2008 in Germany. Here's another pic. My fascination with red is getting fuelled all the more... Have a look:





There's been no announcement about its launch in India but I sense that it's gonna be launched here as well and perhaps very very soon.

How many bikes would you like to own?

Yamaha into scooters?!

A bikeindia.in report says that Yamaha is launching scooters in India. Scooters! Yes, scooters!

Okay, how do people in India perceive Yamaha? Performance bikes, right?

Has Yamaha done well in India? Not really. It just seems to be coming back on track. But has it? Not really, sales have to prove it yet.

What is Yamaha's market share in India? Barely 5%. Can it play the offensive game? Not really. But given it muscle it can at least adopt a flanking strategy. Is it doing that? Yes. Has it met with some success? Yes. What should be the next move? Capitalize by pushing further with the flanking strategy and perhaps go on the offensive.

So, what does it do? Launch tiny scooters! What'll happen? Your guess is as good as mine.

Yamaha needs to focus for the moment instead of getting distracted by launching products totally unrelated to the current perception of Yamaha. Otherwise, it could be staring down into yet another empty well.

Life's a journey. So is building a brand. Accidents happen!

Some time back I saw a few Samsonite outdoor hoardings advertising their range of shoes. These ads made me curious and when I visited malls I made it a point to visit Samsonite outlets. The shoes were impressive to say the least. However, that they are from Samsonite the brand made me a little uneasy. Tough to imagine a situation when I would say that I'm wearing Samsonites!

Brand extensions can often prove dangerous. I was just going through some articles to understand what made the company think of launching shoes under the Samsonite brand. And this is what the president, Samsonite South Asia, said in an article: “We are diversifying from a luggage to a lifestyle brand and may look at an entry into travel-related categories like eyewear, perfumeries and watches in future. The company is hoping the strategy would help it reduce its reliance on the luggage business."

What's happened at Samsonite is that they've confused 'company' with the 'brand'. The co…