Showing posts with label Naming. Show all posts
Showing posts with label Naming. Show all posts

Tuesday, September 24, 2013

Multi-tasking, some clarification

Image source: wikipedia

A lot of us who've tried being superheroic, and tried doing things in a way that we become worthy of this appellation called 'multi-tasker', would relate to what I have found out.

For example, ever tried talking on the mobile phone or answering someone's call while brushing your teeth full of froth. How does it feel, this attempt to multi-task?

But let's say your mouth is full of froth and foam, and for a couple of minutes you ignore the call or the mobile phone ring. And once you are done with rinsing your mouth, you get to answering the call or talking on your mobile phone. How does that go?

To understand multi-tasking in the truest sense, determine whether the two/more tasks are meant to happen at the same point in time or in a sequence over a little stretch of time.

My anxious attempts at doing it the first way have put me in such inelegant spots and situations that I don't want to share them here. Currently, I am occupied with the second kind. And that is proving very very tiring.

Two more points.

Those who have developed this ability to multi-task over a stretch of time, I reckon, have mastered a very crucial skill.

Actually, a better term than multi-tasking is juggling. Conceptually and sonically, both.

Friday, July 5, 2013

SDC Bank?


Oh the brightness captured my attention amidst the drabness of the architecture you see in the picture and the dullness of the traffic of the traffic I found myself in.

SDC Bank. Full form, The Sahebrao Deshmukh Cooperative Bank Ltd. Given the transformation that every little bank has undergone, I wasn't quite surprised to find this. However, it looks to me that this fancy abbreviation was a result to put itself in the league of the big abbreviatedly branded banks of the country.

I wonder if this peculiarly traditional bank name has a history, a story. If it really does, it has just added one more layer between itself and the people's understanding. Perhaps there's another way for such brands to tell  us their stories and appeal to a certain audience.

May be, its customers will now feel a little better when others ask them, "So which bank you have your account in?" And they say, "SDC Bank!" Wow! Was that the thinking for this change?

Brightness helps get attention. Abbreviation adds to the confusion though.

Thursday, June 13, 2013

New Duck

I have imagined something. New Duck. Now that I mention it, can you imagine the New Duck? How does it look?

Now that we are both aware of the New Duck and we both imagine the New Duck, what are the chances that the New Duck that resides in both our heads is the same?

Sure, both imagine with the same name New Duck but what are the chances that we are imagining the same New Duck?

Between two individuals who want to interact with each other, words are what are used to convey and understand imaginations, emotions, expectations, manners, behavior et al. And now you see how difficult it is to be specific?

Being specific is a skill. And it is difficult. Just plain difficult. Being able to make imagination understandable through words is a mighty skill. If anyone has mastered it, hire that person without a moment's delay.

This is a part of the reason why business plans/advices/consultation seem ridiculous. It might not be a matter of bad intention on the part of the evaluator. And it might not either be a matter of bad business plan either.

If New Duck is a product, do enough to produce a prototype like object. New Duck will be far better understandable.