Skip to main content

Papa John's has better ingredients and the right message

Pizza wars are interesting to watch. It's hotting up here in India. More brands are getting launched

Have just come home after having a Red Hot Pepper Pizza at the newly opened Papa John's Pizza outlet here in Powai. Don't want to talk much about the experience, perhaps doesn't fall in the purview of this blog-post.

If you look at the message, it says "Better Ingredients. Better Pizza." Pizza Hut for 'having pizza sitting in a restaurant', Domino's for 'home delivered pizzas'. It wouldn't make sense to be yet another Pizza brand for 'having pizza sitting in a restaurant'; there had to be something more to differentiate and clarify the positioning of Papa John's. So the brand focussed its message on 'ingredients' - one of the most important aspects of any recipe, especially pizzas. Better Ingredients. Better Pizza. That does it. Nicely positioned, nicely differentiated.

Since it was the opening day of the outlet I visited, it had many attractions to engage the children. That made me realize that the name is 'Papa John's'. Is it like a McDonald's for pizzas? Probably. McDonald's offers burgers and targets children. Papa John's is for Pizzas and targets children? Could be.

Papa John's, by the way, also delivers at home though they chose not to highlight it. Different from Domino's? Yes. Different from Pizza Hut? Yes - simply because of the message, because of the focus on 'ingredients'.

Let's see, how does this category of Pizzas evolve and diverge further in India. I'll keep a watch, I like pizzas.

Popular posts from this blog

Afghani Nuskha, Sex, Nudity & Beer

Yes, these've garnered greatest eyeballs on my blog. I'm sure all who've landed on my blog searching for these were lured by the headlines and disappointed by the content ;). An experiment of sorts, it's got good result. Let me call this the short-term dynamics and the dominance of 'baser' instincts. Rest you can infer.

Have a great Monday!

David Damron on filling time

Just a few moments back I read this guest post by David Damron (of The Minimalist Path) on ZenHabits. Fantastic read. Simple to apply and see the result for yourself. So, am publishing the same post here. Spread the message far and wide (for it is mighty important) :).

In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.

---

Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …

Afghani Nuskha & Japani Tel

Today's Rajasthan Patrika, last page, premium spots :). Mumbai's local trains also carry similar things...