Friday, December 5, 2008

Sponsored Links = Unsolicited Sales Calls?

My colleague typed in a few words in Google Search. The first three results were highlighted with pink background; they were sponsored links. In other words, paid. I was standing nearby. He told me he never clicks on those links. Even I did the same for a very long time. Perhaps even now I do that on many occasions; I don't click on sponsored links.

Somewhere, many users of Google Search feel that brands or websites with sponsored links are pushing their services/wares. So, like we avoid unsolicited credit card sales calls, many users avoid clicking the sponsored links.

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