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Showing posts from August, 2010

Raw Zone

What do I call a thing like moving from Mumbai to Bhilwara? Or, from Communications to Hospital Management? Just trying to articulate this move. Stepping outside the comfort zone seems like a good description. Or flip it and shorten it, and capture the essence of a place like Bhilwara (as seen from the eyes of a person who has experienced Mumbai). And I call it Raw Zone.

Raw Zone = Out of/Outside Comfort Zone, which leads me to ask what is it that we call a Comfort Zone?

Wikipedia says:
The comfort zone refers to the set of environments and behaviours with which somebody is comfortable, without creating a sense of risk. A comfort zone is a type of mental conditioning that causes a person to create and operate mental boundaries. Such boundaries create an unfounded sense of security. Like inertia, a person who has established a comfort zone in a particular axis of his or her life, will tend to stay within that zone without stepping outside of it.

Alasdair A.K. White, a Br…

O my God! It's the Slingshot!

Now who's betting on this one?

Promises a world-class ride. Priced to compete with the premium 100cc bikes.

My take, this is a ridiculous attempt to woo the Indian commuter. Hero Honda is the brand for the Indian commuter. Splendor and Passion. If you want excitement, then Pulsar 135LS or Yamaha SS125.

What's different here, I wonder. So a good reason to stay away from this one.

People are calling Yamaha's bluff. Why don't they seem to get it?

Yamaha just introduced YBR 110 and SS 125. If I were to summarize the instant reaction of motorcyclists online, it would be:

"YBR 110 is a rehashed ALBA and SS 125 is a rehashed Gladiator!"
And in essence, this reaction sounds so true. Why? Just when you look at the pics or the actual bikes you get it. The upper pic is Alba, the lower one is YBR. Also, why did Yamaha launch YBR? Coz Alba wasn't selling. But people can see they are both the same! So YBR might also have a tough time selling.


Now motorcycles and motorcycling is a hot topic online in India. And thousands and lacs of motorcyclists or prospective motorcycle-buyers are active online seeking guidance, sharing info and in turn guiding others in what to choose and what not to. People can see what's the truth.
Pitch all the interactive noise online against the monologuish claims in mass-media advertising and check what wins. Why do you think Yamaha's motorcycles commuter/executive commuter segment do not…

New Yamaha Gladiator

Did I surprise you? Probably :)
Alright, Yamaha has discontinued Gladiator. So, is it good or bad? Depends on how Yamaha views the situation.
Here's a perspective. 
Gladiator has been around for quite some time. Few years, to say the least. Biking fraternity knows Gladiator. Why? May be coz of marketing, may be coz of blogs, may be coz of the fact that it comes from Yamaha. There could many more reasons.
Looking at it from purely a business point of view, the brand Gladiator seems to be present in prospects' minds, even if not favorably. In today's world, marketing is unarguably the biggest challenge and perhaps the biggest cost. I am asking, can Yamaha leverage this brand 'awareness' equity?
Of course! Few reasons to my claim and a couple of solutions.
The brand name GLADIATOR is very good. People can have views on the 'degree' of goodness but they can't deny that it can be a good motorcycle brand name. Coming from Yamaha, the name GLADIATOR has…

New Gladiator from Yamaha

Did I surprise you? Probably :) Alright, Yamaha has discontinued Gladiator. So, is it good or bad? Depends on how Yamaha views the situation. Here's a perspective.  Gladiator has been around for quite some time. Few years, to say the least. Biking fraternity knows Gladiator. Why? May be coz of marketing, may be coz of blogs, may be coz of the fact that it comes from Yamaha. There could many more reasons.
Looking at it from purely a business point of view, the brand Gladiator seems to be present in prospects' minds, even if not favorably. In today's world, marketing is unarguably the biggest challenge and perhaps the biggest cost. I am asking, can Yamaha leverage this brand 'awareness' equity?
Of course! Few reasons to my claim and a couple of solutions.
The brand name GLADIATOR is very good. People can have views on the 'degree' of goodness but they can't deny that it can be a good motorcycle brand name. Coming from Yamaha, the name GLADIATOR has the potential…

The Gladiator who never was

The Gladiator never fought. People didn't give it a chance. You know why? Coz the body didn't do justice to the name it carried.

To just explain in simple words, imagine the bike FZ16 with the name Gladiator instead of the name FZ16. In all probability, you will find it agreeable. 125cc bike with that kind of form just couldn't cut as Gladiator.