Skip to main content

New Gladiator from Yamaha

Did I surprise you? Probably :)
 
Alright, Yamaha has discontinued Gladiator. So, is it good or bad? Depends on how Yamaha views the situation.
 
Here's a perspective. 
 
Gladiator has been around for quite some time. Few years, to say the least. Biking fraternity knows Gladiator. Why? May be coz of marketing, may be coz of blogs, may be coz of the fact that it comes from Yamaha. There could many more reasons.

Looking at it from purely a business point of view, the brand Gladiator seems to be present in prospects' minds, even if not favorably. In today's world, marketing is unarguably the biggest challenge and perhaps the biggest cost. I am asking, can Yamaha leverage this brand 'awareness' equity?

Of course! Few reasons to my claim and a couple of solutions.

The brand name GLADIATOR is very good. People can have views on the 'degree' of goodness but they can't deny that it can be a good motorcycle brand name.
 
Coming from Yamaha, the name GLADIATOR has the potential to carry forward all the attributes attached to the brand Yamaha in India. You agree?

So, the name's taken care of. The awareness of the name is also taken care of. Now what?

Try imagining a 300cc kind of cruiser with the name Gladiator.
 
Try imagining a naked 250cc (or even a 150cc with a good big tank :)) with the name Gladiator and coming from Yamaha.

To my mind, the second offering might fit better. Importantly what it could do is save Yamaha the hard part of marketing coz the name is already there in people's minds. It will also match the actual product with the already established name and therefore, find it easy to get people to accept the bike.

The thing is if a Hero Honda Hunk (I don't deny it's a decent bike) could sell here, a 250cc naked Gladiator would rock. Besides, aren't Gladiators often imagined naked, if we go by the Hollywood movies :)!

Popular posts from this blog

Measuring Distraction

I knew I would write this post right after I scanned this piece of paper. And yet, what did I do? I opened an email which led me to open another link before I reminded myself that since I had scanned the format, I should write this post.

If your mobile phone and laptop suck up your time and leave you tired without any feeling of satisfaction at the end of the day, you might just want to do this exercise for a few days and measure your DISTRACTION QUOTIENT.

If you look at the sheet, you'll see 4 columns. You'll also see some symbols and words highlighted in green.

The first 2 columns are sort of 'purposeful'. Obviously, we use mobile phones and laptops for purposeful activities. So the first 2 columns give you the space to record what you consciously decide to do using these gadgets. They are marked with 'right tick' on top. You can fill these columns well in advance.

The 3rd and 4th columns are meant to record the instances of 'unintentional' or 'u…

David Damron on filling time

Just a few moments back I read this guest post by David Damron (of The Minimalist Path) on ZenHabits. Fantastic read. Simple to apply and see the result for yourself. So, am publishing the same post here. Spread the message far and wide (for it is mighty important) :).

In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.

---

Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …

Afghani Nuskha & Japani Tel

Today's Rajasthan Patrika, last page, premium spots :). Mumbai's local trains also carry similar things...