Wednesday, December 1, 2010

How is this name?


Quite a name this for a financial planning outfit run by CAs.

Two things about the name. 'Financial' refers to the category. 'Hospital' also refers to a category used here more as a metaphor; I have a problem with that.

Hospital is 'curative'. But financial planning is sort of 'preventive'. 'Gym' is a better metaphor for 'preventive' / planning solutions. 'Gym' helps you stay fit. Planning helps you stay financially sound. 'Hospital' in the financial context could mean restructuring, etc.