In a few minutes that I've spent watching TV in the last two days, I've come across these three words:
- Wealthsurance (IDBI Life Insurance I guess)
- Ecomagination
- Healthymagination
If I am not mistaken the word 'wealthsurance' has been around for more than a year now, splashed across all media. I wonder yet how many people have been able to pronounce it clearly and comfortably, forget about remembering and using it as part of daily life. I then wonder if the word was needed in the first place actually. I also wonder whether it gives any distinctive advantage or differentiating point to the brand. And therefore my question is, how does the brand get any benefit at all?
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