Friday, December 17, 2010

Terrible words, terrible wastage

In a few minutes that I've spent watching TV in the last two days, I've come across these three words:
  1. Wealthsurance (IDBI Life Insurance I guess)
  2. Ecomagination
  3. Healthymagination
If I am not mistaken the word 'wealthsurance' has been around for more than a year now, splashed across all media. I wonder yet how many people have been able to pronounce it clearly and comfortably, forget about remembering and using it as part of daily life. I then wonder if the word was needed in the first place actually. I also wonder whether it gives  any distinctive advantage or differentiating point to the brand. And therefore my question is, how does the brand get any benefit at all?