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What is a logo?

If I have to go by whatever I'm observing in my interactions with different people, it is just a visual object. Just a symbol that you like and therefore try to attach it to yourself or to the brand name or to some other object like a building.

How would it be if it is seen as a representation of all that you stand for?

How can this idea 'representation of all that you stand for' be made explainable to the kind of entrepreneurs that I am interacting with? In fact addressing this question is a bigger idea than the idea 'representation of all that you stand for'. Isn't it? Why do you think, if you've got the idea, they haven't got it yet!

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In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.

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Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …