If I have to go by whatever I'm observing in my interactions with different people, it is just a visual object. Just a symbol that you like and therefore try to attach it to yourself or to the brand name or to some other object like a building.
How would it be if it is seen as a representation of all that you stand for?
How can this idea 'representation of all that you stand for' be made explainable to the kind of entrepreneurs that I am interacting with? In fact addressing this question is a bigger idea than the idea 'representation of all that you stand for'. Isn't it? Why do you think, if you've got the idea, they haven't got it yet!