Tuesday, November 22, 2011

Keeping promises

Marketers are often chastised for not keeping promises. When they do keep them, we reward brands with great word of mouth.

As individuals we win the trust of our colleagues and friends by keeping our words, or rather, by delivering on our words.

What were the words you spoke to yourself? Where were the promises you made to yourself? How did you keep them? How confident you are and how much you trust your own abilities is just about that.