Friday, February 17, 2012

Stop. Repeat. Stop. Repeat.

Hitting the right spot on the first occasion is always desirable. But most of the things that we do, the simplest tasks, are a function of repetition. Brushing teeth, cycling, breathing while running, pushing up and so on...

How do we get the position of an entrepreneurial brand just right exactly on the day of the launch? Before the launch, do many such launches.