Friday, March 2, 2012

Spelling trouble for corporates and marketers...

If more people started buying books as impulse purchases. Especially when the book's title is something like The Case for Working with Your Hands, Or, Why Office Work Is Bad for Us and Fixing Things Feels Good written by Matthew Crawford :)



In case, you are slightly lazy to check out what the book is about, am sharing a couple of excerpts from the book's preface. Read. That is also the spirit/reason with which I started Mississippi Earrings (Missi.in). The entire shop, one can say, has been created and crafted with our own minds and hands. Of course, a lot of people pitched in the process. Anyway, here's the stuff. You might want to read...















Part # 2 now... (don't mind that the image is protruding out of the frame. The point is to share and ask you to go through in spite of an eye-sore :) )




A few days back, couple of friends from EDI shared their thought of starting a chain of bike-servicing outlets. I think the idea is great but what they need to do (and anyone who has such an idea) is learn to service a bike themselves, in and out. Then the game will be simpler and much more rewarding and satisfying.