I am not a great believer of the carzy ecosystem. But having bought and owned and maintained a car, this initiative makes perfect sense. In fact, more than perfect sense.
It's the kind of strategic move that was open to all the car brands of the country. But again it takes guts and simple observation of the customers' travails at the service stations to come up with such a move. Coming from a brand that promises Quality Revolution, it looks the right thing. Am sure this must have taken quite a bit of preparation to be able to promise such a thing.
Among those bullet points, look at the last one. Watch your car being serviced. And 60 Minutes Comprehensive Service.
I don't quite like the Toyota's styling department but if I were to buy another car today, this initiative would be enough to switch my mind to a Toyota.