Out-of-the-box solutions

often come from outsiders. Or comes when we are outside the box, literally or figuratively.

So 3 possible forms of outsider.

1) I am into jewelry retail. Someone who doesn't do the same is an outsider.
2) I am into jewelry retail. Example, I am showering and I get a cracking thought about jewelry retail.  I myself become the outsider. Literally.
3) I am into jewelry retail. I am thinking about something else sitting at my desk in the shop/office and suddenly I get a cracking thought about jewelry retail. Again I become the outsider. Figuratively.

First definition suggests that consultants, friends, father, brother, brother-in-law, jewelry manufacturer, etc. all these can be called outsiders.

I am more keen on looking at second and third definitions. Because the same person turns out to be an insider as well as an outsider.

In the second definition, I've mentioned 'showering' to suggest outsideness. However, it could just be anything. It could also be bird-watching. Or travelling. Or chilling on a beach. Or it could be working on a project other than jewelry retail.

Focus is important for thinking. So is outsideness. It makes sense to be working on at least two projects in any given time-frame.