Skip to main content

SDC Bank?


Oh the brightness captured my attention amidst the drabness of the architecture you see in the picture and the dullness of the traffic of the traffic I found myself in.

SDC Bank. Full form, The Sahebrao Deshmukh Cooperative Bank Ltd. Given the transformation that every little bank has undergone, I wasn't quite surprised to find this. However, it looks to me that this fancy abbreviation was a result to put itself in the league of the big abbreviatedly branded banks of the country.

I wonder if this peculiarly traditional bank name has a history, a story. If it really does, it has just added one more layer between itself and the people's understanding. Perhaps there's another way for such brands to tell  us their stories and appeal to a certain audience.

May be, its customers will now feel a little better when others ask them, "So which bank you have your account in?" And they say, "SDC Bank!" Wow! Was that the thinking for this change?

Brightness helps get attention. Abbreviation adds to the confusion though.

Popular posts from this blog

Measuring Distraction

I knew I would write this post right after I scanned this piece of paper. And yet, what did I do? I opened an email which led me to open another link before I reminded myself that since I had scanned the format, I should write this post.

If your mobile phone and laptop suck up your time and leave you tired without any feeling of satisfaction at the end of the day, you might just want to do this exercise for a few days and measure your DISTRACTION QUOTIENT.

If you look at the sheet, you'll see 4 columns. You'll also see some symbols and words highlighted in green.

The first 2 columns are sort of 'purposeful'. Obviously, we use mobile phones and laptops for purposeful activities. So the first 2 columns give you the space to record what you consciously decide to do using these gadgets. They are marked with 'right tick' on top. You can fill these columns well in advance.

The 3rd and 4th columns are meant to record the instances of 'unintentional' or 'u…

David Damron on filling time

Just a few moments back I read this guest post by David Damron (of The Minimalist Path) on ZenHabits. Fantastic read. Simple to apply and see the result for yourself. So, am publishing the same post here. Spread the message far and wide (for it is mighty important) :).

In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.

---

Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …

Afghani Nuskha & Japani Tel

Today's Rajasthan Patrika, last page, premium spots :). Mumbai's local trains also carry similar things...