I just came across this interesting bit. And only now.
A Dalit writer called Chandra Bhan Prasad, along with the dalit community of a village called Banka in UP, has built a temple to worship the Goddess of English!
An excerpt from a write-up on the BBC site:
It's a sort of socio-cultural development but I gather quite a few marketing tips from this event.
If people are stuck up about religion, seed the change in the religion itself, instead of trying to generate an anti-religious sentiment. Am sure it must have been some work convincing at least some of the dogmatic people in the community.
And if God is the greatest and if God's word is the highest command, then make God command the change.
They've also announced that they'll celebrate Oct 25 every year as English Day. Of course, if you have Ram Navmi, Shivratri, Holi and so on, why not English Day for Goddess of English.
Still early days but this should yield interesting and positive results. Great initiative.
You can go through the BBC article here.
Pic courtesy: http://www.bbc.co.uk/
A Dalit writer called Chandra Bhan Prasad, along with the dalit community of a village called Banka in UP, has built a temple to worship the Goddess of English!
An excerpt from a write-up on the BBC site:
About two feet tall, the bronze statue of the goddess is modelled after the Statue of Liberty.
"She is the symbol of Dalit renaissance," says Chandra Bhan Prasad, a Dalit writer who came up with the idea of the Goddess of English
"She holds a pen in her right hand which shows she is literate. She is dressed well and sports a huge hat - it's a symbol of defiance that she is rejecting the old traditional dress code.
"In her left hand, she holds a book which is the constitution of India which gave Dalits equal rights. She stands on top of a computer which means we will use English to rise up the ladder and become free for ever."Incredible!
It's a sort of socio-cultural development but I gather quite a few marketing tips from this event.
If people are stuck up about religion, seed the change in the religion itself, instead of trying to generate an anti-religious sentiment. Am sure it must have been some work convincing at least some of the dogmatic people in the community.
And if God is the greatest and if God's word is the highest command, then make God command the change.
They've also announced that they'll celebrate Oct 25 every year as English Day. Of course, if you have Ram Navmi, Shivratri, Holi and so on, why not English Day for Goddess of English.
Still early days but this should yield interesting and positive results. Great initiative.
You can go through the BBC article here.
Pic courtesy: http://www.bbc.co.uk/
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