Friday, June 7, 2013

Platform, website, presence

As more people on the web have come to know of Mississippi Earrings, we face these questions more frequently now:
  • Are your products available on the net?
  • Do you have an online shop?
  • Are you selling online?
  • Why don't you sell online?
  • Why don't you set up an online platform?
  • Do you have a website?
  • What's the name of your website?
All questions look apparently the same. But if one were to get very specific about the meanings of each of the words in these questions, one would have to make very very deliberate and different choices than the answers that some questions lead one into.

Like for example, for the first question, I would have to answer, "Yes, designs are available on the net."

For the second, third and fourth questions, "No, we don't have an online shop. But we try to sell through the online medium and we do makes sales through the online medium."

Fifth question. Online platform to sell? More important is online presence so that friends and others remember us when they are buying jewelry. Platform is infrastructure, not an aid to memory unfortunately.

Sixth, yes we have a blog. Website still doesn't fit into our scheme of things. Can you see the website out there standing tall, a landmark, among the nondescript buildings? :)

Seventh, what's the name of our earrings?