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Showing posts from March, 2007

Future's bleak for Yamaha?

This write-up is based on the article 'Yamaha may race one last lap in India' on to the article:Yamaha India is sitting on accumulated losses of Rs1000 crore
Yamaha plans to put in another Rs800 crore over the next four years and may churn out a 250 cc bike at the next Auto Expo. It will ramp up the capacity from the existing 3 lakh units to 10 lakh units by 2010.Yamaha's new Managing Director, T Ishikawa, better known as the man who turned around Yamaha's Thai operations says the company is in the process of realigning its India strategy. He says, "When I joined in Thailand, things were just like what they are in India. Cost and features is what they looked at then i introduced unique models, created niche market. All we did was tried to sell lifestyle not just product."In the pipeline, is to create a niche market in the 200 to 250 cc category. Yamaha is also exploring the possibility of hitting the market with high-end performance …

Bombay, Bikes and Class Distinctions

Often when I ride on Bombay's choked highways and ringroads and linkroads, I wonder how car-drivers tolerate driving in such conditions. How could they endure moving at snail's pace and still be so patient? Being on a bike, I find it much easier to manouver through the crowded streets and traffic-jams and it takes almost half the time as it takes in a car. So why don't these car-drivers/passengers start using bikes?

The reasons are manifold, one reason leading to another. Historically, Indians have been a rather rigid class conscious bunch. Car has always been seen as a symbol of high status. To the extent that hatchbacks imply a lower class than the sedans. Therefore, you might also observe that people with hatchbacks aspire to graduate to sedans to show that they've arrived in life. This class consciousness could prove ominous for India and it's growing cramped cities, especially Bombay.

Now, if such is the perception towards smaller cars/hatchbacks, how do we expe…


Riding or not, Bullet's always a treat!

I've completed 10000 kms on my Bullet Machismo. Hasn't been a smooth ride always. I've had to get the clutch wire changed twice. Commuting to office and back involves moving in a lot of traffic. This necessitates frequent usage of clutch; however, once this Austrian AVL engine get's hot, the clutch stops working and the bike keeps moving even when the clutch is pulled.

On open roads, no other bike can beat a Bullet but on occasions, handling this bike has been a pain. As we say, no pain no gain!