Tuesday, November 4, 2014

Interesting Things and Emptiness

In the physical-store windows of all kinds, we see different kinds of things that the shop-keeper stocks and sells. Most often some unusual or interesting things in the window attract our attention and prompt us to enter and check out the stuff.

Once past the entrance windows, we see sections dedicated to a single category of goods.

When we enter an electronics shop like Croma or Vijay Sales, we often encounter number of television screens lined up on the wall. Most often all showing the same visuals. Thankfully. You can focus on one screen. And then another without feeling like you are missing out on something.

When we go to the homepages of the big ecommerce sites, 'blocks of visuals' like TV screens described above stare at us. So what do we stare at? Would depend on what frame we are in. Looking for very specific stuff or just generally in a mood to shop. If we are looking for very specific stuff, do we these blocks of visuals help? Even if we aren't looking for specific stuff, do these blocks help?

I often find that these blocks of visuals on homepages are least helpful to me. And there are many such sub-homepages too that are not really helpful. Only when I really enter a section-page that has listed the specific goods that I really get a sense to getting closer to the thing I am looking for. And even then, I consider myself lucky if I get the stuff I have in mind. And checking beyond a certain number of listings certainly makes it less interesting to shop.

It seems to me that these portals have arranged themselves in this way since they want to offer a lot of interesting things to us in a short span of time so that we can find what we want in a short span of time. Or so that we can spend a hell lot of time browsing the interesting things so that we can eventually buy the most interesting thing. Does it happen that way? Has it happened that way with you?

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