Skip to main content

Discussing Maggi Soup on Social Media

Lately, I've read a lot about social media and their importance in marketing and building brands. Watching an ad for Maggi Soup on the TV just a while back, I questioned, "What would social media do for a product category like that?" Conversations dominate social media. Do people talk and build communities around Maggi Soup? I doubt. But do people connect through talking about bikes? Of course, endless conversations can follow.

For brands in certain product categories (especially FMCG), mass media could continue to play an important role. But what if mass media lose out to social media? That could bring to light the insignificance of these product categories like Maggi Soups and keep the sanctity of TV programming intact for purists :) like me.

Popular posts from this blog

Measuring Distraction

I knew I would write this post right after I scanned this piece of paper. And yet, what did I do? I opened an email which led me to open another link before I reminded myself that since I had scanned the format, I should write this post.

If your mobile phone and laptop suck up your time and leave you tired without any feeling of satisfaction at the end of the day, you might just want to do this exercise for a few days and measure your DISTRACTION QUOTIENT.

If you look at the sheet, you'll see 4 columns. You'll also see some symbols and words highlighted in green.

The first 2 columns are sort of 'purposeful'. Obviously, we use mobile phones and laptops for purposeful activities. So the first 2 columns give you the space to record what you consciously decide to do using these gadgets. They are marked with 'right tick' on top. You can fill these columns well in advance.

The 3rd and 4th columns are meant to record the instances of 'unintentional' or 'u…

David Damron on filling time

Just a few moments back I read this guest post by David Damron (of The Minimalist Path) on ZenHabits. Fantastic read. Simple to apply and see the result for yourself. So, am publishing the same post here. Spread the message far and wide (for it is mighty important) :).

In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.

---

Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …

Afghani Nuskha & Japani Tel

Today's Rajasthan Patrika, last page, premium spots :). Mumbai's local trains also carry similar things...