Monday, June 7, 2010

Bajaj's new superbike - CHETAK

:) I know the title is tempting enough to go through this post.

As I see, Bajaj thrives on springing surprises. And surprises which almost get the entire biking fraternity sit up, notice and acknowledge the efforts. So, here's another strategic surprise that Bajaj can throw for the enthusiastic Indian bikers:

Launch a superbike called CHETAK!

I sense that the time has come for a bike to carry the age-old name. Yes, it was fuddy-duddy scooter once upon a time. But think about the word, its connotations, the myths and the history, the way it sounds when it is spoken. Quite rich, quite emphatic, very Indian but very apt for something grand! A superbike is just the right machine for the name.

If still not convinced, rattle it out with the likes of Fazer, Ninja, Hayabusa, Chetak, Ducati, etc. Repeat these names in your mind twice or thrice and you'll get the drift of what I wanna convey.

Indeed, the Bajaj's understanding and legal arrangements with its partners like KTM and Kawasaki need to be factored in. If there's space for Bajaj, then this is the thing to do. Imagine CHETAK 1OOO! Or, CHETAK 500! :) Doesn't take a lot of time to sink in, does it?