Friday, June 4, 2010

Suzuki might sue you

If you post pics of its about-to-be-launched 125cc bike Slingshot. Yes, that's the grapevine. And therefore, all the blogs and forums have removed the pics and articles.

But hasn't that happened with quite a few products? Stealth pics and all. I can remember it happened with Karizma ZMR. Guess it also happened with Twister. But we didn't hear any 'suing' news there.

The thing is when these Slingshot pics were posted, almost all the bloggers and their readers gave a unanimous thumbs down to the bike. Guess this is what got the company worried. And since they got worried, they threaten to take legal action.

Some important points:

1. If opinion makers are really not enthused, it doesn't change a thing. They aren't now. They won't be, later too.
2. You stop them from writing/expressing, for sure they are not gonna turn around and write positive about your product later.
3. After the launch, they might launch a sterner attack on the product. Get ready for the killing.

What Suzuki loses?

An opportunity. Yes, an opportunity to listen to the folks who have the power to influence opinions in a big way. An opportunity to involve the enthusiasts in the making of the bike. An opportunity which can turn Suzuki into an enthusiast's brand in a short span of time.

What we learn?

I am pretty sure that with hundreds of crores of money riding such automobile products, there must be a lot of marketing research happening before, while and after developing the product. Looking at this product in particular, am pretty sure that Suzuki is getting it all wrong. Or may be their researchers are getting it all wrong. It results in nothing but sheer waste of resources and sheer disappointment among consumers waiting to lap up products in a growing market like India.