If I have to go by whatever I'm observing in my interactions with different people, it is just a visual object. Just a symbol that you like and therefore try to attach it to yourself or to the brand name or to some other object like a building.
How would it be if it is seen as a representation of all that you stand for?
How can this idea 'representation of all that you stand for' be made explainable to the kind of entrepreneurs that I am interacting with? In fact addressing this question is a bigger idea than the idea 'representation of all that you stand for'. Isn't it? Why do you think, if you've got the idea, they haven't got it yet!
Sure, when one conveys a liking for an object, it definitely does represent some aspect(s) of that person. However, importantly, the brand promise could be very different from the person responsible to decide upon the promise.
ReplyDeleteWhile a sense of beauty always helps, a 'dispassionate' view would help a great deal too.