Dancing minds

If an organization thrives on great minds, a movement-mapping of the minds of its members would probably showcase a rather ugly dance. In fact, there would be no semblance of choreography, leave aside the concept of dance.

Wikipedia has a page on synchronized swimming:

Synchronized swimming is a hybrid form of swimming, dance and gymnastics, consisting of swimmers (either solos, duets, trios, or teams) performing a synchronized routine of elaborate moves in the water, accompanied by music. Synchronized swimming demands advanced water skills, and requires great strength, endurance, flexibility, grace, artistry and precise timing, as well as exceptional breath control when upside down underwater.

Read that again. Synchronized swimming demands advanced water skills, and requires great strength, endurance, flexibility, grace, artistry and precise timing, as well as exceptional breath control when upside down underwater. Aren't these precisely what we desire among a group of people, team-members, employees?

Effectiveness and efficiency are a consequence of synchro-dancing minds. And the first requirement for synchro-dancing minds is 'a shared vocabulary'. An almost-precise and common understanding (among all the team members across the hierarchy) of the words and concepts that your organization/brand is hitched on.