Skip to main content

Shoekill


A few days back, I felt an urge at 3:30am to find out what makes these sports shoes so expensive. I thought, let me read up on the internet. But I had done that on a couple of occasions earlier too. And I lost all that I had learnt.

It struck me that there are a couple of pairs which I've stopped wearing. I picked one, grabbed my scissors and went dissecting an actual shoe. So this is the result. You can count the number of components in a typical shoe.


There's designing of course, lots of stitching and most importantly, moulding. Add to that there's quite a bit of 'complexity' too. They call it technology. Compare the above design with the one below.


Significantly less number of components and when you look closely, significantly less complexity. Besides, these red shoes proved to be far more relaxing and fun when worn for long hours. And while running they help me develop a form which is less injurious than the form I adopted coz of the heavily technologized shoes above.

Interestingly, the red shoes should cost, by virtue of its simplicity, should cost less than the technologized shoes. But no. Not yet. In fact, significantly more. Those in the thrall of technology are yet to appreciate these, and so I reckon volumes are limited. Early adopters gotta pay. And they are happy paying.

The thing is whether you can get your market to appreciate the nuances. And how sooner?

Popular posts from this blog

Measuring Distraction

I knew I would write this post right after I scanned this piece of paper. And yet, what did I do? I opened an email which led me to open another link before I reminded myself that since I had scanned the format, I should write this post.

If your mobile phone and laptop suck up your time and leave you tired without any feeling of satisfaction at the end of the day, you might just want to do this exercise for a few days and measure your DISTRACTION QUOTIENT.

If you look at the sheet, you'll see 4 columns. You'll also see some symbols and words highlighted in green.

The first 2 columns are sort of 'purposeful'. Obviously, we use mobile phones and laptops for purposeful activities. So the first 2 columns give you the space to record what you consciously decide to do using these gadgets. They are marked with 'right tick' on top. You can fill these columns well in advance.

The 3rd and 4th columns are meant to record the instances of 'unintentional' or 'u…

David Damron on filling time

Just a few moments back I read this guest post by David Damron (of The Minimalist Path) on ZenHabits. Fantastic read. Simple to apply and see the result for yourself. So, am publishing the same post here. Spread the message far and wide (for it is mighty important) :).

In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.

---

Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …

Afghani Nuskha & Japani Tel

Today's Rajasthan Patrika, last page, premium spots :). Mumbai's local trains also carry similar things...