Tuesday, July 16, 2013

"What do you want?" asks the shopkeeper

"Mug."

"Steel Mug?"

"No! Beer Mug."

"This one?"

"Yes somewhat like this, but with better design."

"Like this?"

"Ummm, not really. The earlier one was better. But I would like, ummmm, some design in red on the mug."

"Well, then..."

"Can you show me all the mugs you have?"

Words have an inverse relation with specificity! The latter demands micro-detailing. But every detail needs an additional word to be spelled out. The more micro you go, the more words needed to explain the 'micro' point.

Every additional word added to specifications rejects some products. If you want to check out a large array of products to see and feel stuff to help you determine what you want, do not deal with a lot of specifics. If you really really are sure of what you want, if your imagination's that immaculate, prepare for a good adventure.