Wednesday, December 3, 2008

Activation = Interview

It just occurred to me. Brands advertise. Candidates send in their resumes. Brands claim. Resumes also claim. How do you verify the claims? Experience. Or in other words, interview.

Interview helps in verifying the claims of the candidate. Activation helps potential customers interview the brand. In short, test the brand promise.

Have you got your brand interviewed?

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