Just happened to check Mr. Bachchan's tweets. Look at the one highlighted in pink. Click to see the image in big.
It's almost an ad for an ad. How does Tanishq benefit? Is the ad a reflection of Tanishq or just the acting prowess of Mr. Bachchan or both? In case it's both, who gets how much mindshare? What is the rub-off on the brand when juxtaposed with an attention-grabbing persona?
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