Skip to main content

Architecture of marketing

Since Mississippi is located in a shopping-center like building and yet has to do a hell lot to get walk-ins, makes me think about the relationship between architecture and marketing.

As you see in the map above, that's where the shop is. Doesn't face the main road closest to the shop. In that, it flouts one of the important principles 'retail is location' (exclude internet retail from this discussion).

We are trying to mitigate the 'lack of impactful location' through advertising and calling and putting up glow-sign which faces the road and so on. I reckon though, nothing beats a great location.

Location's got 2 aspects: the complex of which the shop is a part, and the placement of the shop itself. Was referring to the second point above. Now, a little bit about the first point.

The complex is neat. But that's the impression you'll truly form only once you enter it. From the outside, it is like any other building. A lot of visitors/prospects simply have trouble locating the building coz of its non-descriptiveness.

Now imagine the building modeled by taking inspiration from Qutub Minar! Or may Eiffel Tower. Or perhaps Victoria Terminus. You get it. It would attract attention on its own. And this might rub off positively on the shop owners/tenants in the building.

Architects are busy making maximum use of the space and so are trying to build dry, cubical-conducive buildings. But buildings work and accrue value (apart from the automatic appreciation of value in real estate) coz of their attractiveness, uniqueness and character which are all a result of architecture.

Popular posts from this blog

Afghani Nuskha, Sex, Nudity & Beer

Yes, these've garnered greatest eyeballs on my blog. I'm sure all who've landed on my blog searching for these were lured by the headlines and disappointed by the content ;). An experiment of sorts, it's got good result. Let me call this the short-term dynamics and the dominance of 'baser' instincts. Rest you can infer.

Have a great Monday!

Afghani Nuskha & Japani Tel

Today's Rajasthan Patrika, last page, premium spots :). Mumbai's local trains also carry similar things...

David Damron on filling time

Just a few moments back I read this guest post by David Damron (of The Minimalist Path) on ZenHabits. Fantastic read. Simple to apply and see the result for yourself. So, am publishing the same post here. Spread the message far and wide (for it is mighty important) :).

In the post below, forget the word Materialism. It isn't such a 'spiritual' lesson after all; though it could be if you want to take it that way. My point is it might just help you to set some worthy goals for yourself.


Cutting the Cord to Materialism
Let’s start with an exercise … Grab a small sheet of paper and a pen or pencil.After you read the following question, please take 5 deep breaths before answering.Write your response to the up-coming question on your piece of paper in one sentence.Here is your question to answer:

If you had the opportunity to do one activity for one week without any worry about finances, cost, or other outside commitments, what would you love to do for this week?

I hope you …