Wednesday, June 6, 2012

Begging and marketing

I was sitting in the car by the roadside when a beggar-girl with a little child in her hands approached.

She uttered a few words when I responded with, "Move away." And she started 'begging' more intensively. It took a few minutes of my ignoring (keeping silent or faking indifference, that is) to make her go away from that place.

My guess is if I hadn't responded in the first place with that 'move away', she would've left sooner. Eliciting response itself is a victory. Positive or negative, it spurs the person trying to get a response into doing a little bit more.

The creepy thing is faking indifference. That kills. Or rather sucks. Now whatever it is you wanna kill, just fake.