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If ever the annals of 'words that obscure understanding' is written, then this word/term will surely feature: CEO. CHIEF EXECUTIVE OFFICER.

Ever wondered why work isn't satisfying? Even the kind of work that you really love? Even the kind of work that you really love in an organization/team that you really love?

The term that really hides behind the term CEO is CDO. CHIEF DECISIVE OFFICER. The guy who decides has to deliver. So has to move his ass and kick others' ass. It is the moving and kicking of asses that really gave birth to EXECUTIVE, that really made EXECUTIVE substitute DECISIVE.

But the cost of that substitution has been humungous. Satisfaction out of work.

For the organization it served good political purposes. For really, if it comes to the pin on the point, there can only be one decision and one decision-maker. And the person decision-maker has to take responsibility of all that gets executed for the decision taken. It takes balls to take responsibility. Metaphorical balls. Most fail to muster that. So meeting rooms and committees and such. On occasions when someone with balls shows up, things really change.

Try being the CDO. You'll fail. You'll succeed. You'll meddle. You'll learn. You'll get better. Every single time, a substantial leap.

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